Categories

Status: Final Author: Segev Shmueli Date: 2026-06-01

The controlled vocabulary for App categories. An App MUST declare 1–3 entries; hosts SHOULD warn on out-of-vocabulary entries but MAY accept them (private hosts may extend the taxonomy without forking the spec).

Vocabulary

Slug	Label	Examples
ai	AI & Machine Learning	Anthropic, OpenAI, Hugging Face, Replicate
analytics	Analytics & BI	Amplitude, Mixpanel, Looker, Metabase
calendar	Calendar & Scheduling	Google Calendar, Cal.com, Calendly
cms	Content Management	Sanity, Contentful, WordPress, Notion
communication	Communication	Slack, Discord, Microsoft Teams, Twilio
commerce	Commerce & Payments	Shopify, Stripe, PayPal, WooCommerce
crm	Customer Relationship Management	Salesforce, HubSpot, Pipedrive
databases	Databases	Postgres, MySQL, MongoDB, Supabase
data-warehousing	Data Warehousing & ETL	Snowflake, BigQuery, Fivetran, dbt
developer-tools	Developer Tools	GitHub, GitLab, Linear, Jira, Sentry
devops	DevOps & Infrastructure	AWS, GCP, Vercel, Cloudflare, Datadog
documents	Documents & Files	Google Drive, Dropbox, Box, OneDrive
email	Email	Gmail, SendGrid, Postmark, Resend
finance	Finance & Accounting	QuickBooks, Xero, Plaid
forms	Forms & Surveys	Typeform, Google Forms, SurveyMonkey
hr	Human Resources	BambooHR, Workday, Greenhouse, Rippling
iot	IoT & Hardware	Home Assistant, Particle, MQTT brokers
legal	Legal & Compliance	DocuSign, Ironclad, Vanta
marketing	Marketing	Mailchimp, ActiveCampaign, Klaviyo
monitoring	Monitoring & Observability	Datadog, Grafana, PagerDuty, New Relic
productivity	Productivity	Notion, Asana, Todoist, Trello
project-management	Project Management	Jira, Linear, Asana, Monday
search	Search	Algolia, Meilisearch, Elasticsearch
security	Security & Identity	Auth0, Okta, 1Password, Snyk
social-media	Social Media	X, LinkedIn, Bluesky, Mastodon
spreadsheets	Spreadsheets	Google Sheets, Airtable, Excel
storage	Storage	S3, R2, GCS, Azure Blob
support	Customer Support	Zendesk, Intercom, Help Scout, Front
version-control	Version Control	GitHub, GitLab, Bitbucket
video	Video & Streaming	Zoom, Loom, YouTube, Mux, Vimeo
other	Other	Use only when no other slug fits.

Rules

1. 1–3 entries. Validators reject categories arrays outside this range.
2. Order matters. The first entry is the primary category — hosts SHOULD use it as the default marketplace bucket. The remaining entries are secondary tags.
3. Slugs are stable. A slug never changes its meaning. New slugs are added by editing this file and bumping the App manifestVersion only if existing apps need to migrate.
4. other is a last resort. If other is being used widely for a single concept, that concept earns its own slug in a follow-up.
5. Out-of-vocabulary values are not an error — hosts MAY accept them — but they SHOULD log a warning so the vocabulary can grow.

Evolution

This file is part of the spec. Changes go through the same RFC process. Adding a slug is non-breaking; renaming or removing one is breaking and requires a manifestVersion bump with a migration note.